The Human Senses

Perception is detected by the means of the senses

Definition of perception

· Perception is the process by which organisms interpret and organize sensation to produce a meaningful experience of the world

Introduction to perception (2009) Definition of Perception [online]. Available from: http://www.sapdesignguild.org/resources/optical_illusions/intro_definition.html [Accessed 14 October 2009]

In today’s lecture we looked at how people respond to adverts that provoke the human six senses...For those of you who don’t know them it’s Smell, Taste, Touch, Hearing and Sight. All of these elements can be applied into the making of an effective marketing campaign. As I am sat on the train on my way home to Leeds makes me proactive and want to get some work done on the train...sooo looking around me I can see people blowing Z’s however there is nothing interesting in Coach B, the carriage wall are a pale cream, the lighting is low and I am pushed for space on the busy 5’oclock train to Leeds. Thinking in a marketing perspective, this would be a perfect place to promote and effectively market a new product, event or person. Why aren’t there any posters? Why are there no televisions? Why are there no flyers on the back of the worn seat in front of me...does anybody know because I would like to!! Further in the lecture we created our own businesses (in groups) and we had to name colours according to the set demographic we were given. Our group was called shitty shades only a joke, but the name of the colour selection was pic ‘n’ mix. We felt the name for these colours would be appealing to our target groups which was around 8 years old. The list of colours were: Icing sugar, Shazam!!, Candyfloss, Custard, Mustard Hotdog, Stardust, Mint Sundae, Bogie Green and Smurf Blue. We felt all of these colours would appeal to the age group we were set.