It's clear to see that a child's place in the family has considerably shifted since the Victorian times. Once upon a time children were seen not herd, now they seem to running the family and heavily influencing decisions made by their parents such as buying a new car.
Basically this shift has changed due to peoples lifestlyes. It is now not frowned upon to raise a child as a single parent or get divorced, this spung the generation of the 'latchkey kids' where the children would have to basically look after themselves until the mother returned from work.
This is only goin to be a short blog by the way goin to cram a few more in before I sign off for a while.
Marketing to children is so heavily guarded by the Advertising Standards Authority. Adverts or the advertising agencies must not.....
Adver must not take advantage of children’s inexperience or their natural credulity and sense of loyalty
Ads for expensive toys..... Must include an indication of their price
.... The cost must not be minimised by the use of such words as “only” or “just”
Ads must avoid anything likely to encourage poor nutritional habits or an unhealthy lifestyle in children
(These laws are provided via Ruth's slideshow on marketing to children)
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